A tailored macro-environmental (PESTEL) analysis showing sources of information from acceptable and reliable sources AND highlighting the key issues facing the company
Identification and justification of new product/market offering (Ansoff)
The development of your company’s marketing strategy (think about the segmentation, targeting and positioning and long-term strategic direction)
Specific recommendations in relation to the market offering for the proposed target audience. (What will you be marketing? Think about how you communicate and distribute your offering. What sort of pricing point will you use given your position in the marketplace?
this could also be an extension of an existing product to a new consumer market