Make your case on this Turbo Tax case study.
explain and support your position using and use at least 10 concepts/principles from the textbook.
This paper must be at least 2,000 words.
Proper grammar, spelling, and punctuation is required.
Plagiarism will result in an automatic zero.
http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0
Answer these questions:
1) What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
2) What do you think is a key promotional disadvantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
3) Why do you think Turbo Tax used the promotional strategy they used and do you think it was a good approach? Why or why not?
4) What are some other ways Turbo Tax could promote their product?
http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0
use the video to answer the questions.