Write the abstract To produce a structured abstract for the journal and Emerald database, please complete the following fields about your paper. There are four fields which are obligatory (Purpose, Design/methodology/approach, Findings and Originality/value); the other three (Research limitations/implications, Practical implications, and Social implications) may be omitted if they are not applicable to your paper.

Instructions for Writing a Structured Abstract for Emerald
Emerald has introduced a new format for article abstracts intended to help researchers by consistently
providing the most useful information. Each abstract is made up of a number of separate set elements.
An attached example is provided below. (Visit
http://www.emeraldinsight.com/authors/guides/write/abstracts.htm for more information on
structured abstracts.)
1. Write the abstract
To produce a structured abstract for the journal and Emerald database, please complete the following
fields about your paper. There are four fields which are obligatory (Purpose,
Design/methodology/approach, Findings and Originality/value); the other three (Research
limitations/implications, Practical implications, and Social implications) may be omitted if they are not
applicable to your paper.
Abstracts should contain no more than 250 words. Write concisely and clearly. The abstract should
reflect only what appears in the original paper. Please divide the abstract up into these headings:
Purpose
What are the reason(s) for writing the paper or the aims of the research?
Design/methodology/approach
How are the objectives achieved? Include the main method(s) used for the research. What is the
approach to the topic and what is the theoretical or subject scope of the paper?
Findings
What was found in the course of the work? This will refer to analysis, discussion, or results.
Research limitations/implications (if applicable)
If research is reported on in the paper this section must be completed and should include suggestions
for future research and any identified limitations in the research process.
Practical implications (if applicable)
What outcomes and implications for practice, applications and consequences are identified? How will
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the research impact upon the business or enterprise? What changes to practice should be made as a
result of this research? What is the commercial or economic impact? Not all papers will have practical
implications.
Social implications (if applicable)
What will be the impact on society of this research? How will it influence public attitudes? How will it
influence (corporate) social responsibility or environmental issues? How could it inform public or
industry policy? How might it affect quality of life? Not all papers will have social implications.
Originality/value
What is new in the paper? State the value of the paper and to whom.
2. Using keywords
Using keywords is a vital part of abstract writing, because of the practice of retrieving information
electronically: keywords act as the search term. Use keywords that are specific, and that reflect what is
essential about the paper. Put yourself in the position of someone researching in your field: what would
you look for? Consider also whether you can use any of the current “buzzwords”.
3. Choose a category for the paper
Pick the category which most closely describes your paper. We understand that some papers can fit into
more than one category but it is necessary to assign your paper to one of the categories – these are
listed and will be searchable within the database:
• Research paper. This category covers papers which report on any type of research undertaken
by the author(s). The research may involve the construction or testing of a model or framework,
action research, testing of data, market research or surveys, empirical, scientific or clinical
research.
• Viewpoint. Any paper, where content is dependent on the author’s opinion and interpretation,
should be included in this category; this also includes journalistic pieces.
• Technical paper. Describes and evaluates technical products, processes or services.
• Conceptual paper. These papers will not be based on research but will develop hypotheses. The
papers are likely to be discursive and will cover philosophical discussions and comparative
studies of others’ work and thinking.
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• Case study. Case studies describe actual interventions or experiences within organizations. They
may well be subjective and will not generally report on research. A description of a legal case or
a hypothetical case study used as a teaching exercise would also fit into this category.
• Literature review. It is expected that all types of paper cite any relevant literature so this
category should only be used if the main purpose of the paper is to annotate and/or critique the
literature in a particular subject area. It may be a selective bibliography providing advice on
information sources or it may be comprehensive in that the paper’s aim is to cover the main
contributors to the development of a topic and explore their different views.
• General review. This category covers those papers which provide an overview or historical
examination of some concept, technique or phenomenon. The papers are likely to be more
descriptive or instructional (“how to” papers) than discursive.
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Sample of Structured Abstract
Purpose: This chapter explores the use of evolutionary and institutionalization models to understand the
progression of sustainability in organizations and their contribution to sustainable effectiveness. It
describes the evolution of Gap, Inc.’s sustainability approach, its increasingly central role in the
organization’s strategy and design, and the methods it is using to institutionalize this critical change.
Design: The chapter describes alternative models of sustainability evolution and change
institutionalization, and then applies the concepts in those models to understand Gap, Inc.’s sustainability
journey.
Findings: The models of sustainability evolution and change institutionalization provide different but
complimentary views on the extent to which sustainability is embedded in Gap, Inc.’s organization. These
models can be a useful tool for assessing progress and recommending actions to increase the
institutionalization of sustainability strategies and initiatives.
Originality and Value: The findings of this chapter will help senior executives with responsibility for
sustainability implementation. In addition to providing indicators for assessment of progress, findings of
sustainability’s institutionalization should prove helpful in predicting achievement of sustainable
effectiveness.
Keywords: Institutionalization, sustainability, collaborative capability,
Paper Category: Research paper/Case study

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