Focus on advertising Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges or new opportunities presented in the article? 4. Based on […]
This space is to answer specific questions and/or activities that relate to the assigned sociological topic(s). Students MUST cite textbooks, video lectures, or module materials. Directions Step 1: Groups Discuss some of your personal experience with concepts from the groups’ chapter, such as peer pressure, media influence, etc. Chapters 6 and chapters 7 can be […]
For your Final Paper, locate one additional advertisement for the same product, using the same medium, but targeted for a different country (e.g., if you chose a print ad for Pepsi in the United States for Week 3, you might choose a print ad for Pepsi in Japan for this assignment). Although these two advertisements […]
Background: Stories on Instagram, the focus of this essay assignment, are especially attractive to marketers seeking ways to gain a proprietary audience for lead generation. They provide ways to first build your proprietary audience, then engage them and ultimately steer them to website landing pages that invite an email opt-in for content upgrades, registrations and […]
