The use of case studies has been incorporated throughout the unit to provide a range of ‘real world’ business examples. They introduce a selection of business case studies which include product successes and failures. Some also demonstrate how businesses have tackled challenges and as a result regained market dominance. Your recognition of the issues faced […]
EFLA 301 English as a Foreign Language Mastery Group Discussion Page 1 of ASSESSMENT TASK DETAILS FOR EXTERNAL STUDENTS Discussion Assessment Instructions Purpose The ability to confidently express ideas or findings using oral language and various presentation techniques are essential in both the academic and the workplace contexts. In response to the need to develop […]
Positive piece, around how the event industry has developed and changed, with there now being a real urge to dare to be different when hosting an event or launching a new product (big focus on influencers/instagram generation – can good images be taken for social media). This has followed the same parallels as the game […]
All assignments in this course are designed to show how the concepts from the text are applied to current problems in the airline industry. For this assignment, the objective is to develop an appreciation for how Airbus and Boeing use the factors that drive supply and demand for air transportation to estimate the market for […]
Learning objective: The underlying learning objectives of this assessment includes the ability to demonstrate an understanding of key marketing concepts (pricing or buyer behaviour), compare marketing theories and practice, and discuss comparative application of these fundamental marketing concepts. Assignment Details: Tasks involved in this assignment are: 1. Choose to work on buyer behaviour or on […]
For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service (Please use Bellevue Hospital ). Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare […]
A 950-word analysis that provides insight into the three most significant ways to how digital technology is impacting the approach to marketing, consumer trends and expectations, and new customer value creation for Eyewear Industry. You are expected to make reference to examples of specific digital marketing initiatives organisations within Eyewear Industry have undertaking as part […]
Please choose an individual product or service ITEM (not a line, variant or company) and undertake a 2,500 words critical analysis of the following: The consumer behaviour of a typical customer (20%) The marketing mix strategies (40%) The segmentation, targeting and positioning strategies (30%) Make a recommendation to improve either the marketing mix strategies or […]
You have been tasked to investigate the opportunity to diversify your organisation’s business activity. In order to do this you will draft a report that analyses the feasibility of entering the leisure yacht industry. Your organisation’s aim is to provide budget entry 3 berth yachts, providing an alternative to the market leader: Sunseeker.
You will be required to submit essay comparing and contrasting the challenges of the international marketing of culture in established and developing markets -expected to follow academic conventions in terms of essay composition; support your argumentation with references from readings from the relevant sessions and illustrate your argument with a specific example (this can be […]
