EFLA 301 English as a Foreign Language
Mastery
Group Discussion
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ASSESSMENT TASK DETAILS FOR EXTERNAL STUDENTS
Discussion Assessment Instructions
Purpose
The ability to confidently express ideas or findings using oral language and various
presentation techniques are essential in both the academic and the workplace
contexts. In response to the need to develop these abilities, the discussion aims to
extend your oral and visual presentation skills.
Task
Background: You are a member of the design team of an advertising agency.
Your agency has recently been approached to put together a complete marketing
package for a number of clients with different products. The plan is to start
production of the new products in two months’ time. Your manager has requested
you all to form teams to complete the task. In your team you need to decide for which
product you would like to complete the marketing package. You as a group would
need to come up with a name, create an image for it and decide on an effective
marketing strategy. You have called a meeting for the team to discuss these matters.
Unfortunately, an emergency has come up and you are unable to attend this
meeting. However, you would like to share your ideas with the team through a
few Power point slides and a video recording.
Task: You would need to submit Power Point Presentation slides of what you will
be presenting and make a video recording of you presenting those slides. You could
Unit Name: English as a Foreign Language Mastery Unit
Code:
EFL301
Assessment Task: Discussion
Total length
3 to 5 minutes
per person
Total
Marks:
100
Weighting:
15%
Due date: Week 12 Monday
More details can be found below
EFLA 301 English as a Foreign Language
Mastery
Group Discussion
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1. What name will you give the product you have chosen?
2. What colour will you choose for the one that appears in your ads? Why?
3. What age group will your campaign target?
4. What sort of lifestyle will be associated with the product?
5. Will you create a slogan or phrase to be associated with the product?
6. What will your marketing strategy be? Will you focus on one medium, e.g. radio,
TV., newspapers or will you use a combination of media to promote the product?
Will you hire a famous personality to feature in the ads? How will you launch the
product?
You must each produce Power Point Slides to support the points you are going
to make during the video presentation.
The six question points above do not all need to be covered. You would
need to select a few that would give you enough material to cover
3-5 minutes of your video presentation.
LENGTH
• Each person must speak for a minimum of 3 minutes and a maximum of 5
minutes. You do not need to cover all the points given above. Note: Your
Power Point slides should only be for what you are speaking about (for 3-
5 Minutes).
DUE DATE
• Week 12 Monday
WEIGHTING
• 15%
The mark for this assessment is made up of two sections:
• Power Point Presentation slides that contribute 50% of the total
mark. This mark is comprised of:
o Clear and concise content
• An individual mark that contributes 50% of the total mark. This mark is
comprised of:
o Individual delivery (Video recording of you presenting your power
point slides)
EFLA 301 English as a Foreign Language
Mastery
Group Discussion
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