P2: Describe how carrying out market analysis can benefit a business
P3: Explain how businesses measure the impact of their marketing using at least two contrasting businesses
P4: Describe the constraints on marketing for a specific business
Evidence
Your presentation with accompanying notes, must explain the role that the marketing function plays within a business linking this to other functions within the business, how marketing analysis can benefit a business, and an explanation of how businesses measure the impact of their marketing using at least two contrasting businesses, as well as the constraints on marketing for a specific business.