MBA 5501, Advanced Marketing1Course Learning Outcomes for Unit VIIIUpon completion of this unit, students should be able to:
1.Explore the ethical management of marketing implementation.
1.1Explain the ethical practices followed by an organization.
2.Synthesize the use of marketing research to predict global business outcomes.
2.1Develop a global marketing presentation using business research
.3.Analyze the use of marketing strategies in the management of global customer brand equity.
3.1Explain how the four Ps (product, price, promotion, and place)impact the marketing strategy of a global customer brand.
3.2Explain whether a company holds a competitive advantage
.4.Compare the development of innovative new products on competitive product strategies
.4.1Summarize product strategies used by an organization.5.Examine pricing strategies for effective marketing scenarios.
5.1Summarize pricing strategies used by an organization.6.Summarize distribution management as a marketing method.
6.1Summarize distribution strategies used by an organization.
7.Explain the key aspects in managing marketing promotions through traditional and digital methods.
7.1Summarize traditional and digital marketing promotional methods used by a company.Course/Unit Learning OutcomesLearning A