Give the readers the most significant, most interesting facts—the information that will make them want to find out more.

About the Brochure

A brochure is not an in-depth study of a topic but should give enough information to grab and keep the readers’ interest from start to finish. It may cover a broad topic but should not contain so much information that it overwhelms the reader. Cite a source for any images, charts, maps, etc.
Include key points about the assigned topic.
Include your sources on the brochure and add at least one peer reviewed research article.
In addition to what your brochure says, you must decide the best format to present your information. Different formats work best for brochures with lots of text, many pictures, small blocks of text, lists, charts, or maps. You’ll need to find the format that works best for your information.
As an informative, educational, or persuasive device, the brochure must present information in a clear, organized manner. It should give enough information that the reader will not be left wondering “what’s this really about,” but should be a “quick read” so that the reader does not become bored before reaching the end. Because the brochure does not tell the whole story, it should contain the most important parts of the story. Give the readers the most significant, most interesting facts—the information that will make them want to find out more.
A 54-year-old male has recently been diagnosed as being HIV positive. He comes to you with many questions and concerns surrounding his HIV status and acquired immunodeficiency syndrome. Develop a brochure that you think would be appropriate to educate an individual in this situation.

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