Assume the role of consultant to Best Buy. CEO Corie Barry has asked you for an analysis of the case situation and your recommendations moving forward.
1. (10%) Identify the central decision(s) and issue(s) facing the firm.
2. (60%) Perform an analysis of the external, internal, strategy (business, corporate, and international, where applicable) and performance related situation facing Barry and the firm. In doing so, use the appropriate course concepts, tools, and frameworks you have been assigned in the course. Clearly indicate the topics you consider relevant with headings and, if necessary, define them briefly before applying them to the case. Make explicit the case evidence and support information you relied on in making assessments and drawing conclusions
3. (20%) Identify and briefly explain Barry’s main decision alternatives and the appropriate criteria for assessing the alternatives.
4. (10%) Use a decision matrix analysis to make and justify your recommendation. Provide a brief implementation plan.