This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit).
Brand Segmentation Project. – Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?
You can use as many figures and tables as you wish but make sure that they add something to the analysis. Copying figures and tables from external sources is prohibited. I encourage you to back up your analysis with data, but please create your own exhibits.
Background
What is the context? Why is it interesting? What is the contribution of your project? What do you hope to discover?