- Use the Argosy University online library resources to identify five peer-reviewed academic articles related to social media, advertising, and experience design strategies.
- Examine the IMC strategy for a current product. Include pictures and advertisements or links to advertisements if possible.
- Identify the strengths and weaknesses within the strategy.
- Examine what effect IMC strategies have on marketing management.
- Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another.
Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research.