Explains the shift in consumers’ mindsets regarding new ways of viewing weight loss
Weight Watchers brand used to be about ‘dieting’ and ‘shedding pounds’ – Please read the Adweek article (second link) which explains the shift in consumers’ mindsets regarding new ways of viewing weight loss; it’s about wellness, lifestyle, how individuals define ‘ideal of beauty’, etc. The Product Life Cycle is a concept that explains how […]