What specific reasons might there be for an organization such as yours to seek attention from the news media, or to avoid it? Discuss how these reasons may differ in crisis situations as opposed to day-to-day operations.
Choose several of the day’s news stories appearing in your local media. Decide which ones are likely to have resulted from proactive media relations and which from reactive approaches by reporters. Give reasons for your decisions based on your readings.
What are some of the reasons a media relations practitioner might choose the Internet to distribute a message or information? Suggest a particular story or item of information about your organization (real or imagined) that would be most effectively presented in this medium, and explain why.
Where do you get most of your news and why? Do you read more hard news, soft news, or opinion? What do your choices suggest about your membership in a particular target audience? How do they support or challenge your preferred world view? (Include what your world view is, in general.)