The new Moorea collection made use of the Japanese-made Seiko calibre instead of the equivalent from Switzerland. Is this a problem for Pequignet?
The Calibre Royal-powered Manufacture collection has received mediocre success. Should Katz stop the expensive haute horlogerie experiment and target the fashionable, inexpensive watch market instead?
What differentiates Pequignet watches from Swiss watch brands?
Should Pequignet acquire or merge with any other independent watchmakers? Why or why not?
What top three marketing priorities should Pequignet focus on? Explain your answers.