A college in a metropolitan area wishes to increase its evening offerings of business related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses?
What environmental forces (uncontrollable variables) must the college in Question 3 consider in designing its marketing program?
Compare the advantages and disadvantages of Ben & Jerry’s attempting to expand sales revenues by using (a) a product development strategy or (b) a market development strategy.
What is the main result of each of the three phases of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation.
How can this be?
How does it help the team members meet the project deadline?