Critically analyse and evaluate your company’s strategic marketing response to COVID19 (1500 words). For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives):
Did your company expand into a blue ocean?
How did they compete within the Big Middle?
Did they change their brand strategy?
How has the company adapted the required experience within the COVID-19 constraints?
What was their strategic use of new technologies to enable the company to continue trading?