The L’Oréal Paris Makeup Genius case study included in this unit demonstrated an example of an organisation that responded to an opportunity presented by an emerging technology (in this case, AR). For this small group discussion forum, you are encouraged to consider how you would approach the decisions presented in the L’Oréal Paris Makeup Genius app case study.
Use this small group discussion forum to share your thoughts and insights on the following:
1. Consider the information regarding KPIs in the case example. What KPIs would you select to consider the effectiveness of new technology such as AR for a company such as L’Oréal Paris?
2. How did L’Oréal measure the performance of the Makeup Genius app through KPIs? Did you find the KPIs or measures discussed in the case study convincing and sufficient? If not, what else could be used instead?
3. Think beyond the KPIs presented in the case study. What other factors would you look at to determine whether technology such as AR could create value for an organisation?