What does this company do to build customer loyalty? To build community?

TWO topics are required. For each topic response, include at least one (1) reference from the internal learning materials and two (2) from external sources dated 2018 to present Topic 1: Customer satisfaction, loyalty & empowerment Visit and choose ONE of these corporate websites to assess:       Coca-Cola (https://us.coca-cola.com/). Red Bull (https://www.redbull.com/us-en/   Starbucks (https://www.starbucks.com/) Note: You will have […]

Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones.

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter? Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are […]

What was their strategic use of new technologies to enable the company to continue trading?

Critically analyse and evaluate your company’s strategic marketing response to COVID19 (1500 words). For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives): Did your company expand into a blue ocean? How did they compete within the Big Middle? Did they […]

What is the main result of each of the three phases of the strategic marketing process?

A college in a metropolitan area wishes to increase its evening offerings of business related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses? What environmental forces (uncontrollable variables) must the college in Question 3 consider in designing its marketing program? Compare the advantages and disadvantages […]

Evaluate how effectively the organisation’s leadership has managed these challenges and issues,

Conclusion (c 400-500 words)Evaluate how effectively the organisation’s leadership has managed these challenges and issues, and provided effective business solutions for organisational sustain ability In summary, what does the evidence/literature say……Critically evaluating is building an argument

We want to bring UberEats to Azerbaijan as a new service of Uber

This paper is Strategic Marketing report. We want to bring UberEats to Azerbaijan as a new service of Uber. I need to write Marketing Strategy (exclude 4Ps) of this report. This market will need to analyze Azerbaijan Market and I am not sure that if you can write it or not. You can find introduction […]

Personal assessment of the advertising Pitch Process

A simple personal assessment of the Pitch Process which examines the practical application of the theory we have discussed during the term to the advertising process you have experienced in the pitch. This is not a personal assessment of the interaction of you with your teammates. Rather it should demonstrate a knowledge of the theory […]

Critically assess a firm’s current practice in communication strategy:

1. critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through sales force or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is […]

How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches?

This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit). Brand Segmentation Project. – Select two brands that sell products in the same general product category but have […]

What sort of pricing point will you use given your position in the marketplace?

A tailored macro-environmental (PESTEL) analysis showing sources of information from acceptable and reliable sources AND highlighting the key issues facing the company Identification and justification of new product/market offering (Ansoff) The development of your company’s marketing strategy (think about the segmentation, targeting and positioning and long-term strategic direction) Specific recommendations in relation to the market […]

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