The classical SWOT analysis is one of the most familiar and most taught models in strategic management. Taking into account more contemporary concepts like dynamic capabilities and others, to what extent is SWOT analysis still fit for purpose in the new economy?From the perspective of a context of your choice critically evaluate the main strategic […]
Why is a business model important? How are business models influenced by internal and external factors? Conduct a little research on models and discuss the difference between the product model and the marketing model. Is one model better than the other? Explain.