Explain the rationale, executive summary, Introduction , objectives and purpose , and identify problems and dillemas.
As mentioned, the first half of a marketing case which consists of choosing a company/product, explain the rationale, executive summary, Introduction , objectives and purpose , and identify problems and dillemas. 1. What is a marketing case 2. Components of a marketing case 3. Rationale 3. Research Approach 4. Exec Summary and background 5. Example […]